Launched in 2017 PediLicious Footwear began as an Internet-based shoe company, targeting consumers in the $11 billion dollar nail and beauty industry. The company’s first Patent Issued, signature line of casual footwear, is known as the “Pedi-Flop” sandal.
The “Pedi-Flop” sandal, is designed to wear before, during and after pedicure treatments. They are a perfect Pedi’s cure and more. The “Pedi-Flop” sandals exclusive design features: four prong toe separators, with a built-in semi arch support, wide protective pinky toe sole and are fashionably designed to accompany any attire! The “Pedi-Flop” sandal provides comfort, style and maximum drying exposure for post-pedicure toenails.
The chic “Pedi-Flop” sandal comes in a variety of colors and sizes. Created to help prevent chips or nicks on freshly polished toenails, the “Pedi-Flop” sandal can be worn for dual purpose wear. It’s unique construction of the built-in semi-arch support, can also assist with those ailing lower back, hip and calf muscle pains, often caused when wearing non-arch supported Footwear.
Our Founder, Premise Martin
PediLicious Footwear, LLC, is the first entrepreneurial venture for Founder, Premise Martin, a graduate of Essex Community College (AS) degree in Accounting, and graduate of the Connecticut School of Broadcasting. Martin’s first taste of the radio business after graduation, was under the tutorage of two of New York’s top station DJ’s at 106.7 LITE FM and 103.5 WKTU. Known on the airwaves as Sky LaRose, Martin hosts the “Tears to Triumph Blog Talk Radio” show, based on the national best-selling book series Souls of My Sisters. Martin can also be heard as the singer, songwriter, and producer of the theme song for the program. As LaRose, Martin has also co-hosted WHCR 90.3 FM New York’s “The Communicators,” an informative talk show featuring local Harlem authors, artists, and Entrepreneurs. She regularly hosts events to empower young people; and tours as a motivational speaker.
Born in Prosperity, S.C., raised in Blair and Columbia S.C, Martin now splits her time with her family in both Morganville,N.J., and Charlotte, NC.
Martin has been slated to appear LIVE on Home Shopping Network aka HSN, selling her product, the “Pedi Flop” Sandal. HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities, and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts reach approximately 90 million households (with live programming 364 days per year),and its website—HSN.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone, and Android. HSN, Inc., founded 40 years ago as the first shopping network, is a wholly owned subsidiary of Liberty Interactive Corporation and is attributed to the QVC Group tracking stock (NASDAQ: QVCA, QVCB).
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